SEO and web design are almost perceived to be distinct practices by many. In fact, they are closely tied to each other. Ideally, how a website is designed has a huge impact on SEO and vice-versa. It is therefore vital for website developers or online marketers to develop the site with SEO in mind.
SEO & Web Design
User experience (UX) and user interface (UI) are critical in crafting a high ranking website. As a result, SEO should be integrated into the web design process and should not just come as an afterthought. The best way to go about this is to understand the nature of your target market and identify with their needs.
You also need to factor in the technical aspects of web design and how well they address SEO. Ideally, this involves looking at things like header tags, image tags, Meta tags, page titles, and other things done during the actual coding.
Technical SEO serves to make it easy for the search engine robots to know what your site is all about. Search engines will always be quick to reward websites that use technical SEO components appropriately.
Backend Vs. Frontend
What do people see? What do search engine robots want to look at? Web design seeks to address the interest of both your visitors and what the search engine robots see. A user will fall in love with a website or blog that looks organized. On the other hand, a search engine does not need to see bold items. Instead, whether the title is an h1, h2, h3, etc. is what makes sense to it.
Good website design practices focus on user interface, user experience, and SEO. As such, designing your website to be search engine-friendly right from the coding state goes a long way in creating marketing success. SEO success is all about having the end-user in mind and playing by the rules.